marketing resource management การใช้

It spans marketing resource management, campaign automation, business intelligence, data management, reporting platforms, and scenario analysis tools.
On December 4, 2012, Infor announced it had acquired Orbis Global, which used a software as a service model for its marketing resource management software.
Shaw incorporated new features into the Kestnbaum approach, including field sales channel automation, contact strategy optimisation, campaign management and co-ordination, marketing resource management, marketing accountability and marketing analytics.
EMM consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more.
Having just dumped one bad acronym ( ASP ) and skirted the fringes of another _ CRM, or customer relationship management _ it's hard to believe Veridiem would embrace the latest moniker for its space : MRM, or marketing resource management.